It’s 2021 and the flower market is getting more and more competitive. So what can you do to stay relevant and draw more people to your work? Here are 4 trends that will help you attract your dream clients and stay on top.
Soft Neutrals
A lot of people are shifting towards more natural earthy tones to use more eco-friendly flowers. Vendors are seeing a higher demand for florals that are more natural rather than dyed or modified products. You will find more success in selling these flowers and be happy displaying them in your home.
Minimalist
Many floral designers have been moving toward more simple and minimalistic designs. There has been an increased demand for simple designs and trends and styles change frequently. So if you are looking to start designing on your own, creating minimalistic designs is a great place to start. They are easy to do and beautiful to look at. Mixing this style with neutral, organic colors will you set you up to make a lot of clients happy.
Oversized, Dramatic Arrangements
On the flip side, oversized dramatic arrangements have been a huge hit in 2021. Some of the most popular designs of this year have been based of this idea. Creating something big and beautiful can be challenging and exhilarating. When you have the chance to make something like this I would 100% recommend you take it and create something you’re proud of.
Dried Flowers
One of the most consistently popular trends we’ve seen this year is dried or preserved florals. These are a great option because they are timeless! They also bring a new texture to your designs and can help your arrangements stand out. It is a great way to make the most of our products and create something unique and special for every client. This is a trend I think will stick around for a while and I am totally okay with that!
No matter what trend you choose to include in your designs, it’s important to take those ideas and make them your own. Create something you are passionate about and that you’re proud of. Floral design is all about creating beautiful flowers for all to enjoy. Put your own personal flare on it, come up with your own ideas. Most importantly, put your heart and soul into everything you do. Thats what really counts.